February 2, 2016
Email Lists: The Star of Any Lease Office Space User’s Marketing Strategy
You need an audience to market your product or service to. In times of desperation you may find yourself on the phone with an email list-generation company, who promises you “completely opt-in” lists. However, this fact is there are many things that these companies are not telling you. While you will have instant access to names and addresses of any number of consumers, this list can actually do much more harm than good. You can build a legitimate email list; however knowing why you should avoid pre-made lists can help you from causing irreparable damage to your marketing strategy.
When it comes down to an email list, you should only use on that you have generated yourself. This may take time; however you can feel confident that the people you are emailing are actually interested in what you have to offer. The following are several reasons you should avoid buying, renting or even considering using a purchased email list.
A Lease Office Space User Needs to Avoid Buying an Email List
If a list is for sale, this means that it has been used, over and over again; the once valuable sources have been spammed to the point that the owners of the account likely do not even use it anymore. If a person has a list with valuable email addresses, chances are they would keep it to themselves. Letting other businesses use these lists only eliminates the value of the addresses that are present. If you consider this from a business perspective, chances are you would never sell a list of emails of your actual customers who want to receive information. So why would someone sell you a list of this nature?
A Bought Email List Means You Will Be Cold Selling People
Just because an email list buy or rent company states that their lists only have opt-in sources, this does not mean that they have opted in to receive emails from your company. In most cases, the clause that these people have opted into states “Opt in now and receive emails from us, as well as other businesses we think you will find valuable.” Most recipients of an email from a list service will have never heard of you, and immediately mark your email as spam. When this happens it is a total loss for the investment you have made.
A lease office space user can get a lot of help when choosing the right workspace. The team at Business Center International will be able to get you the space and amenities that you need to succeed.
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